What’s Google Hummingbird Algorithm?

Google Hummingbird is a search algorithm used by Google.

Google started using Hummingbird about August 30, 2013, and announced the change on September 26 on the eve of the company’s 15th anniversary.

Thuật toán Hummingbird - CHIM ruồi công bố tháng 9/2013

Google’s logo for the search algorithm

Google started using Google Hummingbird Algorithm about August 30, 2013

It’s called Hummingbird, as we reported in the past. For years, the overall algorithm didn’t have a formal name. But in the middle of 2013, Google overhauled that algorithm and gave it a name, Hummingbird.

Google search chief Amit Singhal stated that Hummingbird is the first major update of its type since 2001.

Conversational search leverages natural language, semantic search, and more to improve the way search queries are parsed. Unlike previous search algorithms which would focus on each individual word in the search query, Hummingbird considers each word but also how each word makes up the entirety of the query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.

Much like an extension of Google’s “Knowledge Graph”, Hummingbird is aimed at making interactions more human — capable of understanding the concepts and relationships between keywords.

Hummingbird places greater emphasis on page content making search results more relevant and pertinent and ensuring that Google delivers users to the most appropriate page of a website, rather than to a home page or top level page.

Post – Google Hummingbird Algorithm

Source – Wikipedia