What’s RankBrain? It’s Google’s Hummingbird Search Algorithm?
Google’s using a machine learning technology called RankBrain to help deliver its search results. Here’s what’s we know about it so far.
RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results, as was reported by Bloomberg and also confirmed to us by Google.
Artificial Intelligence or Machine Intelligence: is the intelligence exhibited by machines or software. It is also the name of the academic field of study which studies how to create computers and computer software that are capable of intelligent behavior. True AI exists only in science fiction novels, of course. In practice, AI is used to refer to computer systems that are designed to learn and make connections.
Machine-learning is where a computer teaches itself how to do something, rather than being taught by humans or following detailed programming.
How’s AI different from machine learning? In terms of RankBrain, it seems to us they’re fairly synonymous. You may hear them both used interchangeably, or you may hear machine learning used to describe the type of artificial intelligence approach being employed.
RankBrain? It’s Google’s Hummingbird Search Algorithm?
No. RankBrain is part of Google’s overall search “algorithm,” a computer program that’s used to sort through the billions of pages it knows about and find the ones deemed most relevant for particular queries.
RankBrain and Hummingbird
That’s our understanding. Hummingbird is the overall search algorithm, just like a car has an overall engine in it. The engine itself may be made up of various parts, such as an oil filter, a fuel pump, a radiator and so on. In the same way, Hummingbird encompasses various parts, with RankBrain being one of the newest.
In particular, we know RankBrain is part of the overall Hummingbird algorithm because the Bloomberg article makes clear that RankBrain doesn’t handle all searches, as only the overall algorithm would.
Source – Search Engine Land